DISCOVER 24

  

Under our feature; DISCOVER 24 we present an exclusive titled #24TOPICS where we take an in-depth look at pressing issues and topics that are making the rounds in the dancehall space. This week we look at the matter of  the growing fanfare by both dancehall artistes and their fans at large over having the #1 trending video on YouTube. Based on YouTube's algorithm it should be clarified that depending on the viewers IP address the video-sharing website will tailor content for the viewers from local content creators. This signifies that YouTube will show the trending list based on the country in which you are viewing it unless there's an intermediate  by way of a VPN. The question lies in whether or not it is of much significance to be #1 trending only in Jamaica especially for artistes of a certain international calibre. There's no question that dancehall artistes of a certain ilk will be  on top of the trending chart no matter what they put out, Jamaica is an island of around three million strong and of the 80% of people  that use social media on the island around 4-5% of them use Youtube. This makes it privy to us that YouTube probably isn't the best indicator of how well a song is/is doing. It leaves us to argue that it might be of greater significance to new and upcoming artistes to be #1 trending on YouTube rather than an established dancehall artiste.

 

We're finally at one hundred followers on Instagram and it has only been a week since we've launched. Big Thank You to all who started the journey with us from the beginning. Congratulation on making the  💯 club!